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Make the hard calls. Ship the right things.

I’m James Chiam, a UX leader in Singapore. I guide decisions, remove blockers, and ship the right things—measured, not imagined.

Available for portfolio critiques & UX leadership coaching.

Many hats. One outcome: shipped.

My work looks like this: Astronaut (discovery), Fireman (incident calm), Warlord (decision calls).


Yes, sometimes all in one sprint.

James_Chiam_Fireman
James_Chiam_Astronaut
James_Chiam_Warlord

Non-Negotiables: Principles I keep, sprint after sprint.

People

I build calm, accountable teams. One hard meeting to align, clear owners, and rituals that unblock delivery. Mentorship for designers/POs so good work ships.

Work

Outcome over output. Define the win, cut scope without cutting value, test with real users, ship, measure, iterate. NPS up, tickets down, cycle time shorter.

Ethics

User first, business honest. No dark patterns, transparent trade-offs, and decisions you can defend to Legal—and your mum. Long-term trust beats short-term clicks.

Micro move. Macro impact.

Press

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Say hello.

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